Andrè Pastore-Bertin
Head HCB R&D Packaging Europe Beauty,
Henkel AG & Co. KGaA
Zur Person:
Solid engineering and business education with more than 20 years of international professional experience in project management, packaging development and people management.
Zum Vortrag:
The Schauma Brand Relaunch in 2025 was the most relevant one in the brand´s recent history and the packaging has played a very significant role. In my presentation I intend to show part of this development, highlight the major deliverables as well as some of the main challenges faced at different stages of project. An exciting journey with a happy end.
Henkel
Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands. Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace. Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of more than 50,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future.